Getting a sponsorship on YouTube is the kind of win most creators dream about. It’s not just about making money! Having brands back you up also makes your channel look more legit in your niche.
But the problem is that getting there can feel like a headache. Plenty of platforms ask for tons of paperwork, crazy subscriber counts, and approval steps that drag on forever. What if you can skip all of that and jump straight into real deals with brands. Sounds good, right?
That’s exactly what this guide is about. I’ve rounded up five of the best sites where you can land YouTube sponsorships without having to fight through endless approval hoops. We’ll look at what makes each one worth your time, how they work behind the scenes, and which type of creator they’re best suited for.
What Are YouTube Sponsorships?
YouTube sponsorships are collaborations between content creators and brands where the brand pays the creator for featuring their product, service, or message in a video. These deals can be as simple as a brief mention or as elaborate as a fully integrated series.
Why Do Sponsorships Matter?
For many creators, sponsorships are a crucial revenue stream that complements other monetization strategies such as ad revenue, merchandise sales, or Patreon support. Sponsorships can:
- Boost Earnings: They offer a more stable income compared to fluctuating ad revenues.
- Enhance Credibility: Being selected by reputable brands adds an extra layer of trust and authority to your channel.
- Open Doors: A strong sponsorship can attract more opportunities, such as collaborations and media appearances.
However, landing these sponsorships can be challenging if you have to wait for lengthy approval processes. That’s why discovering platforms that allow immediate access to brand deals is really important.
5 Best YouTube Sponsorship Sites
Check out the five best websites to find the most attractive sponsorship dealds for your YouTube channel:
1. FameBit (Now YouTube Brand Connect)
Originally known as FameBit, this platform was one of the pioneers in connecting YouTube creators with brands. Since its adoption by YouTube, it’s now integrated as YouTube Brand Connect. Despite undergoing rebranding, the core concept remains the same: a marketplace where creators can find sponsorship deals without the need for a lengthy approval process.
Key Features
- Instant Access to Deals: Once you sign up, you can immediately browse and apply for sponsorships.
- Direct Communication: You can negotiate and communicate with brands directly. This is helpful for having more personalized partnerships.
- Integrated with YouTube: As the platform is a part of the YouTube ecosystem, the deal management is simple and tied into your channel’s performance metrics.
- Diverse Deal Types: No matter what you need, be it a one-off mention or a long-term partnership, there’s a wide range of deal types available.
PROS
- No Long Waiting Period
- Reputable Platform
- Comprehensive Analytics
CONS
- Eligibility Criteria May Apply
- Competitive Marketplace
How does It work?
- Sign Up and Connect Your Channel: Link your YouTube channel to your FameBit/BrandConnect account.
- Browse Deals: Use the intuitive dashboard to explore available sponsorship deals.
- Submit Your Proposal: Create customized proposals for the deals you’re interested in.
- Negotiate Terms: Directly communicate with brands to finalize the deal.
- Execute the Campaign: Once the deal is set, produce your content and track the performance through integrated analytics.
For more details, check out YouTube BrandConnect and explore how it can jumpstart your sponsorship journey.
2. Grapevine
Grapevine is another popular platform that connects creators with brands. It’s renowned for its simplicity and speed in getting creators into sponsorship deals. Grapevine is particularly appealing for those who want to avoid lengthy approval processes. That makes it a good choice for emerging creators and even those with modest followings.
Key Features
- Fast Onboarding: Register and start browsing deals almost immediately.
- Wide Range of Brands: You can see many sponsorship opportunities, right from small startups to well-known companies.
- User-Friendly Dashboard: The platform is designed with simplicity in mind. You can easily filter and search for deals that match your niche.
- Performance Tracking: Integrated analytics help you monitor the success of your sponsored videos and overall engagement.
PROS
- Quick and Easy Setup
- Diverse Sponsorship Options
- Efficient Communication
CONS
- Volume Over Quality
- Platform Fees
How did It work?
- Create an Account: Sign up on the Grapevine website and complete your profile.
- Link Your YouTube Channel: Provide your channel details to showcase your metrics.
- Explore Sponsorships: Use the search and filter features to find deals that suit your content style.
- Apply for Deals: Submit your application or proposal for deals that catch your interest.
- Manage Campaigns: Once accepted, use Grapevine’s tools to manage your campaigns and monitor their performance.
For creators looking for a fast and accessible way to secure sponsorship deals, Grapevine stands out as a solid choice.
3. Collabstr
Collabstr is a free influencer marketing platform that connects YouTube creators with brands looking for sponsorship opportunities. The best part about the platform is that it doesn’t have any strict approval processes. Even smaller channels can access lucrative deals without jumping through hoops.
Key Features
- No Approval Needed: Unlike many other platforms, Collabstr welcomes creators of all sizes.
- Free to Use: There are no hidden fees, making it an attractive option for creators on a budget.
- Direct Brand Connections: The platform fosters direct communication between creators and brands. So, the negotiation process would be much easier.
- Customizable Profiles: Tailor your profile to highlight your unique style, audience demographics, and engagement rates.
PROS
- Open to All Creators
- Cost-Free Platform
- Simplified Deal Process
CONS
- Limited Advanced Tools
- Variable Deal Quality
How It Works?
- Sign Up and Build Your Profile: Create a detailed profile that showcases your channel’s strengths.
- Browse Available Sponsorships: Use Collabstr’s search tools to find deals that align with your content and audience.
- Submit Your Application: Apply for sponsorships directly through the platform.
- Negotiate and Finalize: Once a brand shows interest, negotiate the terms and finalize the deal.
- Launch Your Campaign: Produce the sponsored content and use Collabstrs’ basic analytics tools to track performance.
Collabstr is an excellent starting point for creators who want to dip their toes into sponsorships without the pressure of strict entry requirements.
4. BrandSnob
BrandSnob is a fast-growing influencer marketing platform that connects brands with social media influencers to make money, including YouTubers. It’s known for its straightforward approach and the ability to secure deals without a formal approval process. BrandSnob is particularly attractive for creators who want flexibility in negotiating their terms.
Key Features
- Open Marketplace: No rigorous vetting process. You can sign up and start exploring deals immediately.
- Direct Negotiations: Allows you to negotiate your rates and terms directly with brands, giving you more control over your sponsorship deals.
- User-Friendly Interface: The platform’s clean design makes it easy to navigate, search for deals, and manage your collaborations.
- Wide Range of Deals: From one-off mentions to longer-term partnerships, BrandSnob caters to various sponsorship models.
PROS
- Immediate Access
- Empowered Negotiation
- Flexibility
CONS
- High Competition
- Platform Fees
How does It work?
- Join the Platform: Sign up on BrandSnob and create a compelling profile that highlights your channel’s metrics.
- Discover Deals: Use the search filters to find sponsorship opportunities that match your niche.
- Submit Proposals: Apply for deals and submit proposals outlining your ideas and expectations.
- Negotiate Terms: Engage in direct discussions with brands to negotiate terms and secure deals.
- Execute and Monitor: Once a deal is finalized, produce your content and track its performance using BrandSnob’s integrated tools.
BrandSnob offers a flexible environment for YouTube creators eager to secure brand partnerships without the wait.
5. Influence.co
Apart from other influencer marketplaces, Influence.co stands out as a community of influencers and brands working together to create meaningful collaborations. It’s open to creators of all sizes and doesn’t require an extensive approval process, making it ideal for those who want immediate access to sponsorship opportunities.
Key Features
- Community-Driven: Influence.co fosters a collaborative environment where creators can network, share experiences, and learn from each other.
- Easy Onboarding: The sign-up process is straightforward, and you can start browsing sponsorship deals right away.
- Detailed Profiles: Create comprehensive profiles that showcase your audience demographics, engagement rates, and past collaborations.
- Direct Brand Access: Connect directly with brands and negotiate deals without intermediaries.
- Additional Resources: Benefit from educational content and networking opportunities to improve your influencer marketing strategy.
PROS
- Open Access
- Supportive Community
- Customizable Profiles
CONS
- Mixed Deal Quality
- Limited Advanced Analytics
How did It work?
- Register on Influence.co: Create an account and build a detailed profile that reflects your channel’s identity.
- Explore the Marketplace: Browse through the available sponsorship opportunities and filter deals by niche, brand, and compensation type.
- Apply for Sponsorships: Submit your application or pitch directly through the platform.
- Negotiate Directly: Engage in direct negotiations with brands to agree on terms that work for both parties.
- Manage Collaborations: Use Influence.co’s tools to track your sponsorship campaigns and connect with other influencers.
Influence.co not only opens the door to brand deals but also provides a supportive network where you can grow your career as a content creator.
What to Look for in a Sponsorship Platform?
Not every sponsorship site is created equal. When evaluating these platforms, consider the following criteria:
- No Approval Needed: Look for platforms that let you start applying for deals immediately without a costly reviewing process.
- Quality of Brand Deals: Ensure that the platform connects you with reputable brands that align with your content and audience.
- User-Friendly Interface: An intuitive dashboard can save you time and make the process more enjoyable.
- Analytics & Transparency: Reliable platforms provide performance metrics, so you know what to expect and can measure your ROI.
- Flexible Terms: Platforms that offer flexible deal terms, allowing you to negotiate the sponsorship details directly with brands, are a plus.
- Support & Community: Access to customer support and a community of fellow creators can be invaluable when you’re starting out.
Strategies to Maximize Your Sponsorship Success
While these platforms offer excellent opportunities to secure sponsorships without an approval process, landing a great deal also depends on how you position yourself and your channel. Here are some strategies to help you maximize your sponsorship success:
1. Create a Compelling Creator Profile
First of all, clearly communicate what sets your channel apart. Are you a niche expert? Do you have a highly engaged community? Use your profile to highlight such key things you bring to the table.
If possible, include your metrics, like subscriber count, average views per video, engagement rate, and demographic data, as screenshots. That’s the best way to exhibit your authenticity.
Last but not least, you must make sure that the profile looks professional. Use high-quality images, a well-crafted bio, and clear contact information. A professional profile builds trust and credibility.
2. Produce High-Quality Content
Even though consistent uploads are important, focus more on producing high-quality videos that resonate with your audience. You can set up a content calendar to keep everything organized.
Don’t post them as it is. Research relevant keywords and integrate them naturally into your video titles, descriptions, and tags. This helps your content get discovered organically.
And you must encourage viewers to like, comment, and share your videos. Engagement is a key metric for brands when evaluating sponsorship opportunities.
3. Understand Your Audience
The level of your sponsorship success heavily depends on how well you understand your audience. Here’s how to do it well:
- Analyze Your Demographics:
Use YouTube Analytics to gain insights into your audience’s age, location, interests, and viewing habits. - Tailor Your Content:
Create content that aligns with your audience’s preferences. The more engaged your viewers, the more attractive you are to potential sponsors. - Collect Feedback:
Regularly ask your audience for feedback through comments, polls, or surveys. This not only improves your content but also demonstrates active engagement to brands.
4. Negotiate Smartly
As soon as the brand sends a response, you must start researching standard rates for sponsorships in your niche. Check out our blog on YouTube average CPM by niche to more know about your industry standards.
Then, understand what your channel is worth based on your metrics and engagement.
- Be Flexible:
While it’s important to have a baseline rate, be open to negotiating terms that can lead to long-term partnerships. - Highlight Long-Term Benefits:
Explain how a long-term collaboration with you can provide brands with consistent exposure and a more authentic connection with your audience. - Use Data:
Leverage your analytics to justify your rates. Show brands the positive impact your videos have on engagement and conversion.
5. Diversify Your Revenue Streams
Even though sponsorships can be lucrative, they should complement your overall monetization strategy. Consider these additional revenue streams:
- Affiliate Marketing: Promote products or services with affiliate links to earn commissions on sales generated through your channel.
- Merchandising: Develop branded merchandise that resonates with your audience and creates an additional income source.
- Crowdfunding: Platforms like Patreon allow your most loyal viewers to support your content on a recurring basis.
- Ad Revenue: Optimize your videos for ad placements by maintaining high engagement and quality content.
Real-World Success Stories
To bring these strategies to life, let’s look at a couple of success stories from creators who have leveraged these platforms:
Case Study 1: MrBeast
MrBeast (Jimmy Donaldson) is one of the biggest creators globally. His team has publicly leaked pitch decks used to approach major brands.
Sponsorship Pitch Method
In court documents (from a lawsuit around MrBeast Burger), six deck presentations were included, dated December 2022 to March 2023. Most of them included:
- Audience metrics (subscriber counts, monthly views, unique viewers)
- Demographics
- Highlighting how “next-gen consumers” don’t watch linear TV
- Example stunts / content formats (e.g. “buried alive” video)
- Past brand integrations and media reach
- Tailored messaging to each brand (Ford, GM, Walmart, LG, CarMax).
Result
The pitch decks allowed him to land high-budget brand partnerships that helped underwrite his increasingly audacious content and fund spin-off businesses. For instance, Beast Industries (the umbrella company behind MrBeast) reported $473 million in revenue in 2024 per their investor-deck filings.
Case Study 2: Casey Neistat
Casey Neistat is a filmmaker and YouTuber known for narrative-driven vlogs. He has done significant brand work (Samsung, Nike, Google, etc.).
Sponsorship Pitch Method
In 2012, Nike commissioned him to make a video about their FuelBand under the slogan “Make It Count”. Instead of a conventional approach, Casey did something amazing.
He scrapped the scripted outline and created a 10-day travel montage around the world, using the budget to film spontaneous moments, experiential shots, and self-reflection. Casey finally pitched that creative vision and convinced Nike to let him execute it.
Result
- The video “Make It Count” went viral and got widespread coverage, making Nike’s campaign more talked about than many standard ads.
- The campaign elevated Casey’s brand. He has frequently cited that this bold project raised his profile in both creative and commercial spheres.
- The success of that project helped justify his creative autonomy in future brand deals.
Case Study 3: The Try Guys
The Try Guys started inside BuzzFeed in 2014. Later, they bought out the brand, went independent, and started a media company that produces longform shows.
Sponsorship Pitch Method
After independence, they structured their business so that branded content was a core revenue line. They develop elevated digital premium content and sell it directly to brands (rather than just inserting sponsorships). The team also collaborated with external influencer agencies (ICM) to scale and manage branded partnerships.
Result
- The Try Guys secured campaigns with Google (e.g. testing technologies at Google I/O), Target, LG, and more via branded content.
- They combine that with direct monetization from membership (Patreon tiers) and other revenue lines like YouTube Partnership Program to diversify their income streams.
Final Thoughts
So that’s it, it’s a wrap up time now! Remember, while these platforms can provide a quick path to sponsorship deals, the true success of your channel lies in the quality of your content, consistency in uploads, and genuine engagement with your audience. Sponsorships are a fantastic way to monetize your channel, but they should always complement your long-term growth strategies rather than replace them.
By choosing the right sponsorship platforms and combining them with smart, organic growth tactics, you can build a thriving YouTube channel that attracts both loyal viewers and reputable brands. As you embark on this journey, keep in mind that patience, authenticity, and a focus on quality will be your greatest assets.
So, if you’re looking to find outstanding brand deals with no lengthy approval process, consider exploring these platforms. They offer a gateway to a world of opportunities that can help you elevate your channel’s success while maintaining the authenticity that your audience loves.
Happy sponsoring, and may your channel grow stronger with each authentic and well-negotiated brand deal!
