In 2024, social media is a major marketing channel known for driving sales. Knowing the most popular social media platforms in each country is crucial for developing effective digital marketing strategies this year. In this article, we reveal the latest statistics on the most popular social media platforms by country in 2024, using data from DataReportal’s Report Library. We’ve determined the popularity of these apps based on the number of users of the apps in each country. In cases where user data isn’t available, we’ve considered the amount of web traffic the platforms receive. Let’s dive in.
Most Popular Social Media Platforms in Asia in 2024
Abkhazia
Instagram is the most popular social media platform in Abkhazia in 2024, with about 90.5 thousand users.
Afghanistan
There are 3.15 million social media users in Afghanistan. The most popular social media platform in Afghanistan in 2024 is Facebook, with 2.95 million users.
Armenia
Facebook emerges as the most popular social media platform in Armenia in 2024. The number of social media users in Armenia is 1.85 million. 1.4 million of them use Facebook.
Azerbaijan
Instagram is the most popular social media platform in Azerbaijan in 2024. Azerbaijan has 4.15 million social media users and 3.25 million use Instagram.
Bahrain
YouTube is the most popular social media platform in Bahrain in 2024. Bahrain has 1.46 million social media users, all of whom use YouTube.
Bangladesh
Facebook ranks as the most popular social media platform in Bangladesh in 2024. Bangladesh hosts 44.7 million social media users. 43.25 million have Facebook accounts.
Bhutan
Facebook is the most popular social media platform in Bhutan in 2024. The number of social media users in Bhutan is 475.3 thousand. 434.5 thousand of them are on Facebook.
Brunei Darussalam
Instagram is the most popular social media platform in Brunei Darussalam in 2024. Of the 516.5 thousand social media users in Brunei Darussalam, 319.9 thousand are on Instagram.
Cambodia
Facebook is the most popular social media platform in Cambodia in 2024. Cambodia has over 10.95 million social media users.m, and 10.45 million have joined Facebook.
China
China’s number of social media users is 1.03 billion. 81.6% of them use WeChat, which is the most popular social media platform in the country in 2024.
Christmas Island
Facebook is the most popular social media platform in Christmas Island in 2024. There are 1550 social media users in Christmas Island. 1300 of them use Facebook.
Cocos (Keeling) Island
Facebook is the most popular social media platform in Cocos Island in 2024. 200 social media users are on Cocos Island, and 150 use Facebook.
Hong Kong
In 2024, the most popular social media platform in Hong Kong is YouTube. All 6.73 million social media users in the country have YouTube accounts.
India
YouTube is the most popular social media platform in India in 2024. All 467 million social media users in India are on YouTube.
Indonesia
The most popular social media platform in Indonesia in 2024 is YouTube. 139 million out of the 167 million social media users in Indonesia use YouTube.
Iran
Interestingly, the most popular social media platform in Iran in 2024 would be Pinterest. According to the newest datasets, 26.23% of the web traffic from social media in Iran is generated from Pinterest. This is the highest web traffic generated from a single social media app in Iran.
Iraq
YouTube is the most popular social media platform in Iraq in 2024. 24.3 million out of the 25.53 million social media users in Iraq are on YouTube.
Israel
YouTube is the most popular social media platform in Israel in 2024. Every one of the 7.06 social media users in Israel uses YouTube.
Japan
LINE is the most popular social media platform in Japan in 2024. All of the 92 million social media users in this nation use LINE.
Jordan
Jordan’s most popular social media platform in 2024 is YouTube. All of the 6.61 social media users in Jordan have YouTube accounts.
Kazakhstan
Kazakhstan’s most popular social media platform is Instagram. There are 11.85 million social media users in Kazakhstan, and 10.45 million use Instagram.
South Korea
The most popular social media platform in South Korea in 2024 is KakaoTalk. All 47.64 million social media users in the country are on KakaoTalk.
Kuwait
Kuwait has 3.59 million social media users, and all of them are on YouTube. So, YouTube is the most popular social media platform in Kuwait in 2024.
Kyrgyzstan
Instagram is the most popular social media platform in Kyrgyzstan. Out of 2.75 million social media users in the country, 2.3 million are on Instagram.
Laos
Facebook is the most popular social media platform in Laos in 2024. 3.2 million out of 3.35 million social media users in Laos have Facebook accounts.
Lebanon
The most popular social media platform in Lebanon in 2024 is YouTube. 4.91 social media users are in Lebanon, all of whom use YouTube.
Macau
Facebook is the most popular social media platform in Macau in 2024. Out of the 386.4 thousand social media users in Macau, 303.4 thousand use Facebook.
Malaysia
YouTube is the most popular social media platform in Malaysia in 2024. 26.8 million social media users are in Malaysia. 23.9 million of them have opened YouTube accounts.
The Maldives
Facebook is the most popular social media platform in Maldives in 2024. Of 372.4 thousand social media users in Maldives, 296.2 thousand are on Facebook.
Mongolia
Mongolia’s most popular social media platform in 2024 is Facebook. 2.3 2.5 million social media users in Mongolia have joined Facebook.
Myanmar
Facebook is the most popular social media platform in Myanmar in 2024. 14.5 15 million social media users in Myanmar are on Facebook.
Nepal
Nepal has 12.6 million social media users. 11.85 million use Facebook, which is the most popular social media platform in Nepal in 2024.
Oman
Oman’s most popular social media platform in 2024 is YouTube. All 4.17 social media users in Oman use YouTube.
Pakistan
YouTube is the most popular social media platform in Pakistan in 2024. All 71.7 million social media users in Pakistan have created YouTube accounts.
Palestine
Facebook is the most popular social media platform in Palestine in 2024. 2.4 million of 2.95 million social media users in this country use Facebook.
Philippines
Facebook is still the most popular social media platform in the Philippines in 2024. It has 80.3 million users, and there are 84.45 million social media users in the nation.
Qatar
YouTube is the most popular social media platform in Qatar in 2024. There are 2.62 million social media users in this country, and they’ve all joined YouTube.
Saudi Arabia
YouTube is the most popular social media platform in Saudi Arabia in 2024. All 29.1 million social media users in the country are on YouTube.
Singapore
Singapore’s most popular social media platform in 2024 is YouTube. All 5.08 million social media users in Singapore have YouTube accounts.
Sri Lanka
YouTube is the most popular social media platform in Sri Lanka in 2024. 7.04 million out of 7.2 million social media users in the country use YouTube.
Syria
Syria’s most popular social media platform in 2024 is Facebook, judging by the volume of web traffic referrals generated from the app. About 75.8% of web traffic referrals in Syria come from Facebook.
Taiwan
The most popular social media platform in Taiwan in 2024 is YouTube. There are 20.2 social media users in this country, and they all use YouTube.
Tajikistan
Tajikistan’s most popular social media platform in 2024 is Instagram. 808.8 thousand of 1.1 million social media users in the territory use Instagram.
Thailand
Facebook is the most popular social media platform in Thailand in 2024. 48.1 million of 52.25 social media users in the country use Facebook.
Timor-Leste
The most popular social media platform in Timor-Leste in 2024 is Facebook. Out of 354.6 million social media users there, 345.3 million use Facebook.
Turkey
YouTube is the most popular social media platform in Turkey in 2024. 57.9 million of the 62.55 million social media users in this territory use YouTube.
Turkmenistan
Turkmenistan’s most popular social media platform in 2024 is Instagram. While there are 180.4 social media users in this country, 163.6 thousand of them use Instagram.
United Arab Emirates (UAE)
The most popular social media platform in UAE in 2024 is YouTube. 8.99 million out of 10 million social media users here use YouTube.
Uzbekistan
The most popular social media platform in Uzbekistan in 2024 is Instagram, with 4.6 million users. About 5.35 million social media users are in this sovereign state.
Vietnam
Vietnam’s most popular social media platform in 2024 is Facebook. 66.2 million of the 70 million social media users in Vietnam use Facebook.
Yemen
Facebook is the most popular social media platform in Yemen in 2024. This nation has 3.05 million social media users, and 2.5 million are on Facebook.
Most Popular Social Media Platforms in Europe in 2024
Aland Islands
Aland Islands has 22.7 thousand social media users. But LinkedIn, the most popular social media platform in Aland Islands in 2024, says it has 33 thousand users there.
Albania
Facebook is the most popular social media platform in Albania in 2024. Albania is home to around 1.6 million users of social media platforms, and 1.1 million of them are on Facebook.
Andorra
Andorra has 51.3 thousand social media users in total, but X claims to have 59.4 thousand users in the country. Going by what X claims, it’s the most popular social media platform in Andorra in 2024.
Austria
YouTube is the most popular social media platform in Austria in 2024. The number of users on all social media platforms in the country is 7.34 million. All of them are on YouTube.
Belarus
In Belarus, TikTok is the most popular social media platform in 2024. The number of social media users in Belarus is 4.27 million. TikTok also has about 4.27 million users in the country.
Belgium
YouTube is the most popular social media platform in Belgium in 2024. The number of social media users in Belgium is 9.44 million. All of them use YouTube.
Bonaire, Sint Eustatius and Saba
There are 18.9 thousand social media users in Bonaire, Sint Eustatius & Saba. 17 thousand of them use Facebook, which is the most popular social media platform in the country in 2024.
Bulgaria
YouTube is the most popular social media platform in Bulgaria in 2024. 4.42 million social media users are in Bulgaria. YouTube has as many users in the country.
Croatia
YouTube takes the lead as the most popular social media platform in Croatia in 2024. The number of YouTube users in this country is equal to the total number of social media users: 2.95 million.
Cyprus
Facebook is the most popular social media platform in Cyprus in 2024, with about 789.8 thousand users. For context, the number of social media users in 2024 in Cyprus is 1.1 million.
Czechia
Czechia’s most popular social media platform in 2024 is YouTube. The total number of social media users in Czechia is 8.07 million. This is exactly the same as the number of YouTube users in the country.
Denmark
The most popular social media platform in Denmark in 2024 is YouTube. All 4.94 million social users in Denmark use YouTube.
Estonia
YouTube is the most popular social media platform in Estonia in 2024. All of the 1.07 million social media users in Estonia have YouTube accounts.
Faroe Islands
Facebook is the most popular social media platform in Faroe Islands in 2024. Faroe Islands has 42.9 thousand social media users and 35 thousand use Facebook.
Finland
In Finland, the most popular social media platform is YouTube. The number of social media users in the country is 4.62 million, and all of them are on YouTube.
France
France’s number of YouTube users in 2024 is 52.1 million, which is equal to the total number of social media users in the country. By implication, YouTube is the most popular social media platform in France.
Georgia
Facebook is the most popular social media platform in Georgia in 2024. 2.6 million out of the 3.05 million social media users in Georgia are on Facebook.
Germany
The most popular social media platform in Germany in 2024 is YouTube. The number of YouTube users, 70.9 million, in this country is the same as the total number of all social media users in the country.
Gibraltar
Gibraltar’s most popular social media platform in 2024 is Facebook. Out of 26.6 thousand social media users in the country, 20.6 thousand are on Facebook.
Greece
YouTube is the most popular social media platform in Greece in 2024, with 7.49 million users. Coincidentally, this figure is equal to the total number of social media users in Greece.
Guernsey
Guernsey’s most popular social media platform in 2024 is Facebook. 35.3 thousand out of the 44.5 thousand social media users in Guernsey use Facebook.
Hungary
Hungary’s most popular social media platform in 2024 is YouTube. Each of the 7.4 million social media users in this nation uses YouTube.
Iceland
YouTube is the most popular social media platform in Iceland in 2024. 289 thousand out of the 308.6 thousand social media users in this country use YouTube.
Ireland
YouTube is the most popular social media platform in Ireland in 2024. All 4.02 social media users in Ireland have YouTube accounts.
The Isle of Man
Facebook is the most popular social media platform in The Isle of Man in 2024. 50.3 thousand out of the 63.8 thousand social media users in the country use Facebook.
Italy
YouTube is the most popular social media platform in Italy in 2024. There are 43.9 million social media users in Italy. All them use YouTube.
Jersey
Facebook is the most popular social media platform in Jersey. 56.2 thousand out of the 73 thousand social media users in Jersey are on Facebook.
Kosovo
Facebook is the most popular social media platform in Kosovo in 2024. 800.6 thousand out of 932 thousand social media users in Kosovo use Facebook.
Latvia
Latvia’s most popular social media platform in 2024 is YouTube. YouTube is used by each of the 1.48 million social media users in this country.
Liechtenstein
LinkedIn is the most popular social media platform in Liechtenstein in 2024. While there’s no data on how many people use LinkedIn in Liechtenstein every month, 21 thousand members have joined LinkedIn in Liechtenstein. Meanwhile, there are just 14.1 thousand users active across all social media platforms in the country every month.
Lithuania
Lithuania’s most popular social media platform in 2024 is YouTube. YouTube has 2.12 million social media users in Lithuania. This figure is equal to total the number of social media users in the nation.
Luxembourg
Luxembourg has 404.4 thousand social media users in total. However, the number of X users in this country, 430.8 thousand, is even greater than the total number of social media users. So it appears that X is the most popular social media platform in Luxembourg in 2024.
North Macedonia
The most popular social media platform in North Macedonia in 2024 is Facebook. 914.2 thousand out of 1.2 million social media users in the country have signed up on Facebook.
Malta
Facebook is the most popular social media platform in Malta in 2024. Malta’s social media users are about 421.3 thousand, and 354 thousand of them use Facebook.
Moldova
Moldova’s most popular social media platform in 2024 is Facebook. There are 1.6 million social media users in Moldova, and 1.2 million of them are on Facebook.
Monaco
Approximately 13.1 thousand social media users are in Monaco. However, LinkedIn, which is the most popular social media platform in Monaco in 2024, has 48 thousand members in the nation.
Montenegro
Instagram is the most popular social media platform in Montenegro in 2024. 350.9 out of the 472.7 thousand social media users in Montenegro use the app.
Netherlands
YouTube is the most popular social media platform in the Netherlands in 2024. There are 15.5 million social media users in the Netherlands in 2024, all of whom are on YouTube.
Norway
YouTube is the most popular social media platform in Norway in 2024. 4.62 million social media users are in Norway and they’ve all joined YouTube.
Poland
The most popular social media platform in Poland in 2024 has to be YouTube. All of the 27.5 million social media users in this country use YouTube.
Portugal
YouTube is the most popular social media platform in Portugal in 2024. 7.43 million out of 8.05 million social media users in Portugal make use of YouTube.
Romania
In Romania, YouTube is the most popular social media platform in 2024. Romania’s social media users number 13.5 million, and all of them use YouTube.
Russia
TikTok is the most popular social media platform in Russia in 2024. Out of the 106 million social media users in Russia, 54.86 million use TikTok.
San Marino
Facebook is the most popular social media platform in San Marino in 2024. 9350 out of 12.7 thousand social media users there have joined Facebook.
Serbia
YouTube is the most popular social media platform in Serbia in 2024. 5.01 million social media users are on Serbian soil, and they all use YouTube.
Slovakia
The most popular social media platform in Slovakia in 2024 is YouTube. All 4.16 million social media users in the country have YouTube accounts.
Slovenia
Slovenia’s most popular social media platform in 2024 is YouTube. The nation is home to 1.64 million social media users, and they all use YouTube.
Spain
Spain’s most popular social media platform in 2024 is YouTube. Each of the 40.7 million social media users in Spain use YouTube.
Svalbard & Jan Mayen
The most popular social media platform in Svalbard & Jan Mayen in 2024 is LinkedIn. There are 900 recorded social media users in this state. But according to LinkedIn, it has 1900 users here.
Switzerland
YouTube is the most popular social media platform in Switzerland in 2024. All of the 7.29 million social media users on Swiss land use YouTube.
Transnistria
Instagram is the most popular social media platform in Transnistria in 2024, with 91.6 thousand users. The sum of social media users in this country is 121.4 thousand.
Ukraine
Ukraine’s most popular social media platform in 2024 is YouTube. All of the 26.7 million social media users here use YouTube.
United Kingdom
YouTube is the most popular social media platform in the UK in 2024. 57.1 million social media users are in the UK, and they’ve all joined YouTube.
Most Popular Social Media Platforms in Africa in 2024
Algeria
YouTube is the most popular social media platform in Algeria, flowing from the latest available statistics in 2024. Algeria has 23.95 million social media users. 22.7 million of them are on YouTube.
Angola
Facebook is the most popular social media platform in Angola in 2024. Angola has 3.7 million social media users. 3.55 million use Facebook.
Antigua and Barbuda
There are 72.7 thousand social media users of social media platforms in this country. However, Facebook is the most popular social media platform in Antigua and Barbuda, with about 54.6 thousand users.
Benin
Facebook is also the most popular social media platform in Benin in 2024. Benin has 1.3 million social media users. 1.1 million are on Facebook.
Botswana
Facebook is the most popular social media platform in Botswana. There are 1.1 million social media users in Botswana and 1.03 million use Facebook.
Burkina Faso
Facebook is the most popular social media platform in Burkina Faso in 2024. There are 2.05 million social media users in Burkina Faso, 1.95 million of whom use Facebook.
Burundi
Facebook is the most popular social media platform in Burundi in 2024. 714.7 thousand social media users are in Burundi and 693 thousand use Facebook.
Cabo Verde
Facebook is the most popular social media platform in Cabo Verde in 2024. This country’s social media users are up to 288.1 thousand. 267.9 thousand of them use Facebook.
Cameroon
Facebook is the most popular social media platform in Cameroon in 2024. Cameroon houses 3.9 million social media users. 3.6 million use Facebook.
Central African Republic
Facebook is the most popular social media platform in the Central African Republic. The country has 117 thousand social media users. 113.7 thousand use Facebook.
Chad
Facebook is the most popular social media platform in Chad in 2024. There are 491.7 thousand social media users in Chad and 461.8 thousand on Facebook.
Comoros
Facebook is the most popular social media platform in Comoros in 2024. Of Comoros’s 187.4 thousand social media users, 175.9 thousand are on Facebook.
Democratic Republic of Congo (DRC)
The Democratic Republic of Congo has 4.9 million social media users. Meanwhile, the most popular social media platform in the DRC is Facebook. Over 4.7 million users are on Facebook in the DRC.
Republic of the Congo
Facebook is the most popular social media platform in the Republic of Congo in 2024. Of the 763.3 thousand social media users in Congo, 723.8 thousand use Facebook.
Côte D’Ivoire
Facebook is the most popular social media platform in Cote d’Ivoire in 2024. Over 4.65 million of the 5.1 million social media users in this nation use Facebook.
Djibouti
Facebook is the most popular social media platform in Djibouti in 2024. It has 89.7 thousand users, while the total number of social media users is 94.1 thousand.
Egypt
YouTube is the most popular social media platform in Egypt in 2024. 45.9 million of the 46.25 million social media users in Egypt use YouTube.
Equatorial Guinea
Facebook is the most popular social media platform in Guinea in 2024. There are 80.9 thousand Facebook accounts in Guinea, and the total number of social media users in the country is 101.1 thousand.
Eritrea
In Eritrea, there are 10,000 social media users. But LinkedIn says it has 11,000 members from Eritrea. This means LinkedIn is likely the most popular social media in Eritrea in 2024.
Eswatini
Facebook is the most popular social media platform in Eswatini in 2024. There are 335.9 thousand social media users in Eswatini and 313.9 thousand use Facebook.
Ethiopia
Facebook is also the most popular social media platform in Ethiopia in 2024. 6 million out of the 6.4 million social media users in Ethiopia are on Facebook.
Gabon
As of 2024, Facebook is still the most popular social media platform in Gabon. It has 644.8 thousand users, and there are just 680.4 social media accounts in the country.
The Gambia
The Gambia’s most popular social media platform in 2024 is Facebook. 368.2 thousand out of 461 thousand social media users in The Gambia have joined Facebook.
Ghana
Facebook is the most popular social media platform in Ghana, with about 5.65 million users. This is a lot, considering that the total number of social media users in Ghana is 6.6 million.
Guinea
In Guinea, there are 1.95 million social media users, and they are all on Facebook. This clearly shows that Facebook is the most popular social media in Guinea in 2024.
Guinea-Bissau
Facebook is the most popular social media platform in Guinea-Bissau in 2024. 230.8 thousand of the 241.2 thousand social media users in Guinea-Bissau are on Facebook.
Jamaica
Instagram is the most popular social media platform in Jamaica. 914.9 thousand out of the 1.4 million social media users in Jamaica are on Instagram.
Kenya
The most popular social media platform in Kenya in 2024 is YouTube. Out of 10.55 million social media users, 9.44 million are on YouTube.
Lesotho
Facebook is the most popular social media platform in Lesotho in 2024. Out of 489.5 thousand social media users in Lesotho, 474.2 thousand use Facebook.
Liberia
Facebook is the most popular social media platform in Liberia in 2024. 632.9 thousand out of 642.1 thousand social media users in Liberia have joined Facebook.
Libya
The most popular social media platform in Libya in 2024 is Facebook. 5 million of the 5.65 million social media users in Libya use Facebook.
Madagascar
Facebook is the most popular social media platform in Madagascar in 2024. Madagascar’s social media user count is 2.95 million, and all use Facebook.
Malawi
Facebook is the most popular social media platform in Malawi in 2024. Social media platforms in this country have a total of 783.8 thousand users. 749.6 thousand of them are on Facebook.
Mali
Facebook is the most popular social media platform in Mali in 2024. The app has won 1.55 million out of the 1.7 million social media users in the country.
Mauritania
778.9 thousand out of 822.6 thousand social media users in Mauritania use Facebook, the most popular social media platform in 2024.
Mauritius
Mauritius’s most popular social media platform in 2024 is Facebook. The app is enjoyed by 745.5 thousand out of 875 thousand social media users in Mauritius.
Mayotte
The most popular social media platform in Mayotte in 2024 is Facebook. 58.3 thousand out of 79 thousand social media users in the country use Facebook.
Morocco
YouTube is the most popular social media platform in Morocco in 2024. All 21.3 million users in the country have joined YouTube.
Mozambique
Facebook is the most popular social media platform in Mozambique in 2024. 2.3 million out of 2.5 million social media users in this country use Facebook.
Namibia
Namibia’s most popular social media platform for 2024 is Facebook. 578 thousand out of 729.2 thousand social media users are on Facebook in Namibia.
Niger
Niger’s most popular social media platform in 2024 is likely to be Facebook. This app already has the support of 410.1 thousand out of the 467.9 thousand social media users in Niger.
Nigeria
YouTube is Nigeria’s most popular social media platform in 2024. About 31.6 million social media users are in Nigeria, and all have signed up to YouTube at least once.
Réunion
The most popular social media platform in Réunion in 2024 is Facebook, with about 504.9 thousand users. There’s a total of 578.4 thousand social media users in Réunion.
Rwanda
Facebook is the most popular social media platform in Rwanda in 2024. 644.6 thousand out of the 800.7 thousand social media users in the country use Facebook.
Saint Helena
In 2024, LinkedIn seems to be the most popular social media platform in Saint Helena. Despite there being only 2200 social media users in the country, LinkedIn reports having 2900 members from Saint Helena. This suggests that LinkedIn’s usage exceeds the total number of social media users reported.
São Tomé and Príncipe
Facebook is the most popular social media platform in São Tomé and Príncipe in 2024. Out of 69.5 thousand social media users, 65 thousand are on Facebook.
Senegal
The most popular social media platform in Senegal in 2024 is Facebook. Senegal’s total number of social media users is 3.05 million. 2.6 million of them use Facebook.
Seychelles
X (Twitter) is the most popular social media platform in Seychelles in 2024. It has 87 thousand users there. This figure is way higher than the last recorded number of social media users in Seychelles, which is 67 thousand.
Sierra Leone
Facebook is the most popular social media platform in Sierra Leone in 2024. 749.3 thousand of 779.8 thousand social media users in Sierra Leone use Facebook.
Somalia
In 2024, the most popular social media platform in Somalia is Facebook. This app is used by 1.85 million out of 1.95 million social media users in the country.
South Africa
South Africa’s most popular social media platform in 2024 is YouTube. All 25.8 million social media users in the country use YouTube.
South Sudan
The most popular social media platform in South Sudan in 2024 is Facebook. The app is used by 457.6 thousand out of 470.4 thousand social media users in this territory.
Sudan
The latest data suggests that Facebook is the most popular social media platform in Sudan in 2024. 58.23% of the web traffic referrals from social media in this country come from Facebook.
Tanzania
The most popular social media platform in Tanzania in 2024 is Facebook. This app is used by 3.8 million out of the 4.9 million social media users in Tanzania.
Togo
Togo’s most popular social media platform in 2024 is Facebook, with 671.5 thousand users. To put things into perspective, only 775.6 thousand social media users are in Togo.
Tunisia
YouTube is the most popular social media platform in Tunisia in 2024. All 7.24 million social media users in the country have joined YouTube.
Uganda
Facebook is the most popular social media platform in Uganda in 2024. Out of 2.05 million social media users there, 1.85 million use Facebook.
Western Sahara
Facebook is the most popular social media platform in the Western Sahara in 2024. There are 333.4 thousand social media users in the Sahara. 276.6 thousand use Facebook.
Zambia
Zambia’s most popular social media platform in 2024 is Facebook. 2.6 million of the 2.7 million social media users here use Facebook.
Zimbabwe
The most popular social media platform in Zimbabwe in 2024 is Facebook. This country is home to 1.5 million social media users. 1.3 million of them have Facebook profiles.
Most Popular Social Media Platforms in Oceania in 2024
American Samoa
In 2024, LinkedIn appears to be the most popular social media platform in American Samoa. The total number of social media users in American Samoa is reported to be 29.9 thousand. However, LinkedIn has 38 thousand members in American Samoa, indicating it has more users than the total reported for all social media platforms in the region.
Australia
YouTube is the most popular social media platform in Australia in 2024. Australia’s social media users are up to 21.3 million. This figure is the same as the number of YouTube users in the country.
The Cook Islands
Facebook is the most popular social media platform in The Cook Islands in 2024. 9050 of the 10600 social media users in this country are on Facebook.
Fiji
Fiji’s most popular social media platform in 2024 is Facebook. 499.1 thousand of the 551 thousand social media users in Fiji are on Facebook.
French Polynesia
Facebook is the most popular social media platform in Polynesia in 2024. Polynesia has 189.7 social media accounts in total. Out of this number, 170.2 thousand are Facebook users.
Guam
The most popular social media platform in Guam in 2024 is Facebook. The app is used by 97.3 thousand out of the 141.3 thousand social media users in the country.
Kiribati
Kiribati’s most popular social media platform in 2024 is Facebook. 44 thousand of the 45.2 thousand social media users in Kiribati have Facebook accounts.
Marshall Islands
The most popular social media platform in the Marshall Islands in 2024 is Facebook. The app is used by 18.5 thousand out of the 20.4 thousand social media users in the country.
Micronesia
Facebook is the most popular social media platform in Micronesia in 2024. It’s used by 35.1 thousand out of 37 thousand social media users.
Nauru
The sum of social media users in Nauru is 8,250. 7850 of them are on Facebook, the most popular social media platform in Nauru in 2024.
New Caledonia
The newest data reveals that Facebook is the most popular social media platform in New Caledonia in 2024. Of the 181.1 thousand social media users in this country, 153.5 thousand use YouTube.
New Zealand
The most popular social media platform in New Zealand in 2024 is YouTube. There are about 4.24 million social media users in New Zealand, and they all use YouTube.
Niue
Niue’s most popular social media platform in 2024 is LinkedIn. A total of 2700 members have registered on LinkedIn in Niue. This figure is more than double 1200, the last recorded total number of social media users in the country.
Norfolk Island
The most popular social media platform in Norfolk Island in 2024 is LinkedIn, which claims to have 2700 members in the Island. The latest reports show that Norfolk has 650 social media users in total, but LinkedIn’s claims might be worth water.
Northern Mariana Islands
Facebook is the most popular social media platform in the Mariana Islands in 2024. 26.6 thousand out of 34.7 thousand social media users there use Facebook.
Palau
Facebook is the most popular social media platform in Palau in 2024. 12.8 thousand out of the 14.9 thousand social media users have joined Facebook.
Papua New Guinea
The most popular social media platform in Papua New Guinea in 2024 is Facebook. 872.9 thousand social media users are in this country, and 844.9 thousand use Facebook.
Samoa
The most popular social media platform in Samoa in 2024 is Facebook. Samoa is home to 111.6 thousand users of social media. 105.4 thousand of them use Facebook.
Solomon Islands
Facebook is the most popular social media platform in the Solomon Islands in 2024. 121.8 thousand out of 124 thousand social media users there use Facebook.
Tonga
Tonga’s most popular social media platform in 2024 is Facebook. 61.8 thousand of the 64.3 thousand social media users in this nation have Facebook profiles.
Tuvalu
The most popular social media platform in Tuvalu in 2024 is Facebook. 5100 out of 5650 social media users in Tuvalu have joined Facebook.
Vanuatu
Vanuatu’s most popular social media platform in 2024 is Facebook, with 88.6 thousand users. Around 92.4 thousand social media users are in the country.
Wallis and Futuna
Facebook is the most popular social media platform in Wallis and Futuna in 2024. 4850 of the 5750 social media users here have Facebook accounts.
Most Popular Social Media Platforms in South America in 2024
Argentina
YouTube is the most popular social media platform in Argentina in 2024. Argentina has 36.35 million social media users. 31.8 million of them use YouTube.
Aruba
Facebook is the most popular social media platform in Aruba in 2024. Aruba has a social media user count of 91.5 thousand, and Facebook alone has 76 thousand users in this nation.
Bolivia
Facebook is the most popular social media platform in Bolivia in 2024. Bolivia has approximately 7.5 million social media users. 7.1 million of them have joined Facebook.
Bonaire, Sint Eustatius and Saba
There are 18.9 thousand social media users in Bonaire, Sint Eustatius & Saba. 17 thousand of them use Facebook, which is the most popular social media platform in the country in 2024.
Brazil
YouTube is the most popular social media platform in Brazil in 2024. Brazil houses 152.4 million social media users. 142 million of them use YouTube.
Chile
YouTube is the most popular social media platform in Chile in 2024. While 16.55 million social media users are in Chile, 15.4 million use YouTube.
Colombia
Facebook is the most popular social media platform in Colombia in 2024. The number of social media users in Colombia is 38.45 million. 33.5 million of them have joined Facebook.
Curacao
Facebook is also the most popular social media platform in Curacao in 2024. 99,300 out of the 108,800 social media users in Curacao use Facebook.
Ecuador
The most popular social media platform in Ecuador in 2024 is Facebook. Ecuador has 13.3 social media users, and 12 million of them are on Facebook.
The Falkland Islands
LinkedIn claims to have 3200 members in The Falkland Islands, although there are just 2800 recorded social media users in this country. So, LinkedIn is likely the most popular social media platform in The Falkland Islands.
French Guiana
Facebook is the most popular social media platform in Guiana. This app’s user base is about 78.9 thousand out of 122.2 social media users in the country.
Guyana
Guyana’s most popular social media platform in 2024 is Facebook. The app is used by 417.7 thousand out of the 460.4 thousand social media users in the country.
Paraguay
The most popular social media platform in Paraguay in 2024 is YouTube. The app is used by all 4.47 million social media users there.
Peru
Facebook is the most popular social media platform in Peru in 2024. 22.85 million out of 25.05 million social media users in Peru use Facebook.
Suriname
Suriname’s most popular social media platform in 2024 is Facebook. 307.6 thousand out of 356.9 thousand social media users in Suriname have joined Facebook.
Trinidad and Tobago
The most popular social media platform in Trinidad and Tobago in 2024 is Facebook. 754.7 thousand of the 1.1 million social media users in this territory use Facebook.
Uruguay
The most popular social media platform in Uruguay in 2024 is YouTube. This app has 2.45 million out of the 2.8 million social media users in the country.
Venezuela
Venezuela’s most popular social media platform in 2024 is Facebook. 11.9 of the 14.6 million social media users there use Facebook.
Most Popular Social Media Platforms in North America in 2024
The Bahamas
There are about 227.9 thousand users across different social media platforms in The Bahamas. However, the most popular social media platform in The Bahamas in 2024 is Facebook, which has 209.1 thousand users.
Barbados
Instagram is the most popular social media platform in Barbados in 2024, according to the most recent statistics. There are 211.1 thousand social media users in Barbados. 148.3 thousand of them use Instagram.
Belize
Facebook is the most popular social media platform in Belize in 2024. The latest statistics reveal that Belize has 251.7 social media users. 211.1 thousand of them have joined Facebook.
Bermuda
LinkedIn is the most popular social media platform in Bermuda in 2024. Only 45 thousand social media users are in Bermuda, but according to LinkedIn, it has 54 thousand members in this country.
The British Virgin Islands
LinkedIn is the most popular social media platform in The British Virgin Islands in 2024. There are up to 22.6 thousand social media users in The British Virgin Islands. 20 thousand of them have signed up on LinkedIn.
Canada
Facebook is the most popular social media platform in Canada in 2024. Canada’s social media users number 33.1 million, and they all use YouTube.
The Cayman Islands
Facebook is the most popular social media platform in The Cayman Islands in 2024. There are 60.8 thousand social media users in this nation. 54 thousand of them use LinkedIn.
Costa Rica
YouTube is the most popular social media platform in Costa Rica in 2024. There are 3.83 million social media users in the country and 3.83 million YouTube users. This means the number of YouTube users is the same as that of social media users in Costa Rica.
Cuba
Most recent data reveals that 96.51% of the web traffic from social media platforms in Cuba comes from Facebook. Consequently, Facebook is most likely the most popular social media platform in Cuba in 2024.
Dominica
Dominica’s most popular social media platform is Facebook. 32.1 thousand out of the 40.1 thousand social media users in the country are on Facebook.
The Dominican Republic
YouTube is the most popular social media platform in The Dominican Republic in 2024. In this country, too, all social media users have YouTube accounts. The total number of social media users is 7.39 million.
El Salvador
Of the 4 million social media users in El Salvador, 3.6 million use Facebook. In other words, Facebook is the most popular social media platform in El Salvador in 2024.
Greenland
For Greenland, Facebook is the most popular social media platform. 37.9 thousand out of 41.6 thousand social media users have Facebook accounts.
Grenada
Grenada’s most popular social media platform in 2024 is Facebook. 58.6 thousand out of the 78.4 thousand social media users in this country are on Facebook.
Guadeloupe
Guadeloupe has 240.5 social media users, according to the most recently available data in 2024. Despite having just 159.5 thousand users in Guadeloupe, Facebook is still the most popular social media platform in the country in 2024.
Guatemala
Guatemala’s most popular social media platform is Facebook in 2024. Latest statistics show that Facebook has 7.95 million users in Guatemala, and there are 8.7 million social media users in total in this nation.
Haiti
The most popular social media platform in Haiti in 2024 is Facebook, with 1.9 million users. This figure is just a little less than the total number of social media users in Haiti, which is 2.1 million.
Honduras
YouTube is the most popular social media platform in Honduras in 2024. There are 4.39 million social media users in Honduras, all of whom use YouTube.
Martinique
Martinique’s most popular social media platform in 2024 is Facebook. 138.4 thousand out of 209.2 thousand social media users in this country use Facebook.
Mexico
Facebook is the most popular social media platform in Mexico in 2024. It has 83.75 million users, and there are 94 million social media users in the country.
Montserrat
LinkedIn should be the most popular social media platform in Montserrat in 2024. Most recently available statistics show that Montserrat has 2500 users, but LinkedIn’s ad resources state that there are 3400 LinkedIn members in Montserrat.
Nicaragua
Nicaragua’s most popular social media platform in 2024 will likely be Facebook. Out of 3.45 million social media users in the country, 3.25 million use Facebook.
Panama
YouTube is the most popular social media platform in Panama in 2024. 2.48 million of the 2.85 million social media users there have used YouTube.
Puerto Rico
YouTube is the most popular social media platform in Puerto Rico in 2024. There are 2.22 million social media users there, all of whom use YouTube.
Saint Barthélemy
The most popular social media platform in Saint Barthélemy in 2024 is Facebook. 2750 out of the 2950 social media users in this country use Facebook.
Saint Kitts & Nevis
Facebook is the most popular social media platform in Saint Kitts & Nevis in 2024. 31.2 thousand of 40.5 social media users there use Facebook.
Saint Lucia
Facebook is the most popular social media platform in Saint Lucia in 2024. 85.1 thousand out of 107.5 thousand social media users in the country use Facebook.
Saint Martin
Facebook is the most popular social media platform in Saint Martin in 2024. There are 14.8 thousand social media users in it, and 12.3 thousand of them have joined Facebook.
Saint Pierre & Miquelon
The most popular social media platform in Saint Pierre & Miquelon in 2024 is Facebook. 4150 out of 4450 social media users in this country use Facebook.
Saint Vincent & the Grenadines
Facebook is the most popular social media platform in Saint Vincent & the Grenadines in 2024. Out of 88 thousand social media users there, 62.2 thousand use Facebook.
Sint Maarten
Sint Maarten’s most popular social media platform in 2024 is Facebook. 27.8 thousand out of the 31.8 thousand social media users there have joined Facebook.
Turks and Caicos Island
In 2024, Facebook is the most popular social media platform in Turks and Caicos Island. 26.9 thousand of 35.7 thousand social media users here are on Facebook.
United States
The most popular social media platform in the US in 2024 is YouTube. All of the 246 million social media users here use YouTube.
US Virgin Islands
In the US Virgin Islands, Facebook is the most popular social media platform in 2024. 26.3 thousand out of 30.3 thousand social media users on the Islands use this app.
Similarities Among the Most Popular Social Media Platforms in Different Continents
In Asia and Europe, YouTube is becoming very popular. By 2024, it has attracted nearly 50% of all social media users in Asia. In Europe, it’s even more popular, with over 50% of the social media user base. On the other hand, in North America, South America, Oceania, and Africa, Facebook is the leading social media platform, used by over 50% of the social media users in these continents.
Why Is Facebook the Most Popular Social Media Platform in So Many Countries?
Facebook is the top social media in 137 countries, mainly because it’s easy to use and offers many features. It works on all types of mobile phones, including Java, Android, and iPhones.
How Most Popular Social Media Apps Are Used Across Different Countries
In 2024, 72.7% of Facebook users worldwide use it to message friends and family. Here are other ways Facebook is used:
- 54.9% of users search for funny or entertaining content on Facebook.
- 63.8% use Facebook to post and share videos and photos.
- 54.2% search for and follow brands on Facebook.
- 58.6% use Facebook to get the latest news.
69.9% of Instagram users primarily use it to share photos and videos. Here’s a brief overview of other ways they use Instagram:
- 57.1% of Instagram users message their friends and family on the app.
- 51.6% use Instagram to stay on top of current events.
- 62.4% use Instagram to follow or research brands.
- 64.2% look for entertaining content on Instagram.
TikTok
TikTok is used mainly for entertainment by 79.9% of its users worldwide. Here are additional reasons why people use the app:
- 42.6% of them follow and research brands and products on TikTok.
- 37.6% of them get the latest news on TikTok.
- 17% of them message friends and family on TikTok.
- 37.6% of the post and share videos and photos on TikTok.
27.7% of LinkedIn users mainly use the platform to stay updated on current events.:
- 10% of LinkedIn users search for entertaining content on it.
- 23.9% follow or research brands and products.
- 11.2% message family and friends.
- 14.3% share and post videos and photos.
X (Twitter)
60.6% of X’s global users primarily use X to stay informed about current events. X is also used in the following ways:
- 34.8% of X users search for entertaining content on it.
- 34.9% follow or research brands and products.
- 19.2% message family and friends.
- 27% share and post videos and photos.
In 2024, 36.2% of Pinterest users mainly use it to look up brands and products.
Time Spent on the Most Popular Social Media Platforms in 2024
Below is a summary of how long a typical Android device user spends on the most popular social media apps each time he opens them:
- YouTube: 7 minutes and 29 seconds
- TikTok: 6 minutes and 5 seconds
- Facebook: 3 minutes and 36 seconds
- Instagram: 2 minutes and 38 seconds.
- X: 2 minutes and 12 seconds
- Pinterest: 2 minutes and 12 seconds
- LinkedIn: 1 minute and 16 seconds
How Many Times Are the Most Popular Social Media Platforms Used Per Month?
How many times does an average Android device user open the most popular social media platforms every month? Here are the answers:
- Whatsapp: 912 times
- Instagram: 337 times
- TikTok: 331 times
- Facebook – 313 times
- YouTube: 220 times
- X – 132 times
- LinkedIn: 40 times
The data shows that Android users sign into Instagram and TikTok more often than Facebook or YouTube. Moreover, the most frequently accessed app is WhatsApp, with about 912 logins. Interestingly, despite not being the top social media app in terms of user numbers in any country, WhatsApp is used most frequently.
