YouTube is a famous and daily-used site for many users, from younger to older generations. It is the most popular video-sharing site in the world, and there are many people who use this social media as their main source of entertainment.
YouTube does not disappoint us by providing excellent features that make it easier for its users to enjoy videos on the platform, and each year the platform is bringing new features.
One of them is YouTube Shorts, which was globally launched in July 2021, after a few months in Beta version. And today it is already having a massive success, as you will see in this article.
The following article will show you 10 of the YouTube Shorts stats for 2022. But, let’s see first what YouTube Shorts is!
What is YouTube Shorts?
YouTube Shorts is a new type of video format that allows users to create their own short films in vertical form.
YouTube Shorts have a video length of 15 seconds up to 60 seconds.
Users can use this type of videos as an introduction to their channel or as a way to showcase their talent and skills, as they require less time to produce and yet, tend to have more exposure than normal videos.
The downside is that – at least for now – it is difficult to make remarkable profit out of it.
What are the features of YouTube Shorts?
YouTube has been a popular has been the most popular video-sharing site in the world for some time now, with over 2 billion monthly active users.
The site offers many different types of video content, including music, comedy, and educational videos.
But with the arrival of YouTube Shorts, YouTube is now considered as one of the most popular sites for short-form video content, along TikTok and Instagram.
But what are the features of YouTube Shorts? What make YouTube Shorts unique? Some exciting features make it stand out from other platforms like TikTok or Instagram. Let’s take a look at them!
- YouTube’s Shorts are short and crisp! Its total length is up to 60 seconds only. You can add text, images, and even sound effects.
- Video segmenting, app-assisted recording, and even music overlay are possible without any extra cost.
- You can easily share your videos on social media channels such as Twitter, Facebook, LinkedIn, etc.
- YouTube Shorts view counts will be added to the channel’s view count, but it will not reflect in monetization eligibility… before! But now, with the new update, they will!
But let’s move to 10 interesting statistics of YouTube Shorts without further ado!
#1 Every day, 15 billion people watch YouTube Shorts
Before YouTube launched its YouTube Shorts feature, the daily viewership stood at 3.5 billion.
According to YouTube’s March 2021 statistics, YouTube shorts were released in 26 countries, including America. The result was that the daily viewership grew by 6.5 billion. (Which is double!).
This feature was made available in more than 100 countries worldwide on July 20, 2021. And now it has already surpassed the 15 billion benchmark for the average daily user.
In fact, currently YouTube Shorts is smashing its rival Tiktok with 15 billion daily views. In other words, users watched 15 billion times a YouTube Shorts in the last 24 hours!
#2 YouTube Shorts has 1.5 billion active users per month, which is growing daily
With this many users, it’s not surprising that YouTube Shorts is growing so rapidly. And with this short-form new feature, more people will watch YouTube than ever before.
Tik-Tok was the first to make a vertical video platform, but YouTube videos have features that Tik-Tok can’t match and a larger reach across search engine or existing user base. That’s why YouTube Shorts reached this big milestone in such a short amount of time.
#3 74.8% of Users WATCH short-form videos via Youtube Shorts IN SOUTH-KOREA
A survey of South Korean social media users was conducted in February 2022 to find out where most people come in contact with short-form video content.
74.8 % responded that they had seen it on YouTube Shorts. TikTok came only third behind Instagram Reels.
Which shows how YouTube, despite being less than 2 years old, is taking over the short-form video market as well.
A reason to this might also be the effort done by YouTube to get short-form video content exclusives. For instance, on 2021 July, YouTube announced that BTS and YouTube found an agreement to have “Permission to Dance” challenge to be only be available on YouTube Shorts.
#4 In April 2022, there was 100 billion original YouTube shorts content views
You should get your subscribers and viewers to share parts of your videos via YouTube Shorts.
In fact, here is another impressive statistic for you. Over a hundred billion views were accrued in April 2022 on shorts that repurposed material from longer videos.
In case you did not know, you can quickly use your existing long videos and turn them into YouTube Shorts.
The video below shows you how to do it.
#5 According to statistics, over 70% of YouTube watch time is done on a mobile device
You’re not alone if your preferred viewing platform for YouTube videos is a mobile device.
We’re glued to our phones now more than ever, and we can have them anywhere with us. Because of this, the next statistic on YouTube won’t shock you at all.
In fact, mobile devices account for more than 70% of all YouTube viewing.
This is important to understand one of the reasons of the success behind YouTube Shorts and how its popularity will keep growing, as mobile devices are becoming each year more used over laptops or TVs.
YouTube Shorts are a vertical type of video content, designed specifically for playback on mobile devices.
#6 The $100 million Shorts Fund on YouTube encourages creators
The world’s biggest video-sharing site wants to encourage creators to produce short-form videos. In May 2021, YouTube announced a $100 million YouTube Shorts Fund that they planned to invest in over three years. This fund will help support creators who are looking to build audiences on platforms like YouTube, mostly via short-form content.
Creators will receive monthly payments of $100 to $10,000 per month. The payment depends on their respective Shorts performance. The goal is to find creators who are already active on platforms such as TikTok, Snapchat, and Instagram. Once selected, they will work closely with YouTube to create original content that will be posted on YouTube Shorts.
In addition to the $100 million fund, YouTube is also offering a programme called Creator Playbook where they will offer guidance to creators interested in producing short-form videos.
#7 In 2023, 1000 subscribers and 10 million YouTube Shorts views are enough to join YPP
Currently, 4000 hours of watch time are required to be part of the YPP but – here is the tricky part – watch time from YouTube Shorts does not count.
In september 2022 though, YouTube announced a new YouTube Shorts-specific criterion of 1,000 subscribers and 10 million public Shorts views (over 90 days) will be valid for YPP applications. The update will become effective in early 2023.
Surely, 10 million sounds like a lot of views, but it is also much easier to gather large amounts of views using YouTube shorts compared to longer videos.
#8 Following that, creators will be compensated for advertisements shown in between shorts
All new and existing creators within the YPP will be eligible to share revenue from ads viewed between videos of the Shorts Feed starting in 2023.
These ads generated revenue will be used each month to pay for music licensing and reward creators. The revenue share for creators will be 45% and the revenue share will be determined by the number of Shorts views for each country.
Creators can hence make money through revenue sharing via Shorts. This is in addition to other streams such as longer video ads, fan funding, superchat and merchandising.
And, we expect this update to have even more creators (and therefore viewers) preferring YouTube over TikTok or Instagram for short-form videos!
#9 SUPER thanks on Shorts
Thanks to Shorts for being such an engaging video format, sure! But, what we mean by this is that YouTube is also adding the “Super Thanks” feature on Shorts.
Initially available for a limited number of creators, its access will then be increased to a larger amount of creators in the first half of 2023.
#10 YouTube shorts help mobile creators
YouTube has helped a generation of creators become media companies. They’ve paid inventors, artists, and media organizations $30 billion in the previous three years.
YouTube Shorts is a new way to watch and create, so they’re rethinking how to monetize and reward creators. They’re committed to assisting the next generation of mobile creators with shorts and working on revenue opportunities.
The Shorts beta rolled out in March 18, 2021, in 2022 Shorts are the most popular source of short-form video content, and with the latest updates to offer monetization opportunities, there is no doubt that the future is bright for YouTube Shorts!
Final Thoughts
As everyone knows, YouTube is the largest video-sharing website on the planet. Now, with the launch of YouTube Shorts, it gets even bigger and claims its biggest market share also for short-form, vertical video content. The future of YouTube is bright, and so is the future of YouTube Shorts. What do you think? Let us know what you think in the comments below.
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