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How to get more positive comments on Instagram?
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Instagram is expected to have over 1.4 billion users in 2024. That means it is one of the most powerful tools for you to promote your brand right now. But it’s not as easy as you might think. Instagram algorithm acts pretty wisely to distribute content based on user engagement. So, how can you beat the Instagram algorithm in 2024?
Well, for that you must know how the Instagram algorithm works. It works in different ways for various forms of content but the pattern remains the same. Comments are indeed a crucial factor considered no matter what kind of content you create. But, not all comments are treated as equal.
Only positive comments can establish that your content is valuable to the audience and make the algorithm push your content to the feed. That’s why you need to keep a keen eye on the comment section. Check out some proven tips to get more positive comments under your post.
10 Proven Ways to Get More Positive Comments
Getting more comments is a tough challenge, and getting positive comments is even tougher. The normal strategies that are covered in a vast number of blogs may not work here. That’s why we have curated a list of tested and proven tips to make your comment section positive. Have a look at them:
1. Create Valuable Content
The best way to get more positive comments is to create high-quality and relevant content. Quality means choosing the right format, tone, and message for your target audience. For example, if you are a fashion brand, post the latest trendy outfits, collections, and behind-the-scenes of its manufacturing.
Try to understand your customer’s pain points through data and analytics. Tailor your content strategy to fit their requirements. Remember, the audience is expected to comment when they see posts related to their problems or interests.
2. Organize Q&A Sessions
Perhaps the quickest way to raise the spirit of the comment section is to conduct a Question and Answers session. Such initiatives encourage the followers to interact with you. It is better to organize the section in Live rather than as a single poster. Last but not least, do not forget to include a call-to-action- to share the post with friends. This way, you can increase your follower base too.
Keep in mind that it is an opportunity to build trust among the audience. So, try to respond to all questions in the comment section. If possible, encourage the followers to connect through Direct Messages (DM), as it plays a crucial role in ranking your post to their feeds. Continue this idea twice a month for optimized results.
3. Schedule Contests and Giveaways
Instagram contests and giveaways are yet another proven method to make the comment section lively. Well, it’s not as costly as you might think. Offering a simple digital product itself is enough to get started. All you need to do is to give maximum promotion to the contest announcement post.
Ask your followers to like the post, comment, tag some friends, share through the story, and follow the page. Be specific about the rules to avoid any confusion. Consider promoting user-generated content through the contest, as it is a great way to reach your brand to new people. Make it for a weeklong campaign for optimized results.
If you find the results impressive, you can proceed with increasing the budget of the giveaway. Remember, as the value of the giveaway increases, the benefit also increases.
4. Monitor the Analytics
Keep a keen eye on the analytics section to stay updated with the changing interests of your audience. No matter what type of content you create your success solely relies on one factor- ability to engage with the target audience.
By tracking the Key Performance Indicators(KPIs) of posts, you can see what works for them. This way, you can tailor your content strategy to the requirements of the audience. People are more likely to drop a positive comment when they see something that they need. Quite simple psychology, isn’t it?
Use third-party apps for better analysis. If possible, consider AI tools like Monkey Learn that use sentiment analysis to get in-depth insights from the feedback.
5. Respond Promptly and positively
Studies suggest that users are more likely to join a discussion if they see a prompt response in the comment section. It’s your entire part, and make sure you do it the best you can. Try to stay active for the first hour since posting. Why? Because it will help you in two different ways:
Always, keep in mind that the comment section is an opportunity to present yourself. You can use it to create a positive impression among the audience by responding to their queries in a polite manner.
6. Host an Instagram Takeover
An Instagram takeover is when you let someone else post and interact with your followers on your Instagram account for a short period, usually a day. This can help you to work with other brands or influencers in your niche and reach a new and interested audience. As Instagram Expert and Author Jenn Herman said, “Instagram takeovers are a great way to collaborate with other brands or influencers in your niche and expose your account to a new and relevant audience.”
Takeover is one of the best ways to create fresh content and spread your account to new users. You can give the account to anyone you trust- friends, relatives, mentors, etc. It works well if you have a passionate content creator guest with a large follower base.
Fresh content is more likely to create curiosity among the audience. And what will you do when you are curious? Comment on it, right?
7. Craft Compelling Captions
Captions are the first thing that a user would see in a post. Try to create a first impression from it. Fine-tune some emojis in the caption to make it more eye-catching. More views on your caption is equal to more engagement. And that ultimately results in more positive comments.
The best way to drive in more comments is to end the caption with a question. Here’s an example of that:
“What’s your favourite way to spend a rainy day? ☔️ Mine is curling up with a good book and a cup of tea. 📚🍵 Share yours in the comments below!”
This caption is sure to heat up interactions in the comment section, as users get a connection to share their experience. The more people engage in discussions in the comments section of your post, the higher the chances for the algorithm to promote your content.
8. Place a cute image
A heartwarming image in the post will attract more positive interactions. I admit that there’s no strong data to support this statement. But haven’t you noticed simple posts with just a cute baby drive in more engagements than serious stuff? Check out an example.
Juniper Foxx is an account dedicated to Juniper, the happiest fox in the world. The account doesn’t have any valuable content but just showcases the cute images of such adorable animals. And, guess what? The account has over 3 Million followers! Every time they post a picture, the comment section gets filled with positive interactions.
So, you don’t need to pretend like a genius to boost the engagement. Try the opposite- be simple. At least once in a while, consider posting a picture of your pet with a heartwarming caption. Alternatively, you can use a generative AI like Bing AI to create cute images for your posts. But before you do, make sure you read this blog to learn the dos and don’ts of using AI art on your social media.
9. Use Humor
Users are mainly looking for entertainment from the monotonous life on social media. If you deliver that in any form, they will interact with you. So, try to incorporate humor in your content. And, what’s the best way for that?
Memes. Creating internal memes not only skyrockets the comments but also creates a connection with the audience. It need not be related to your niche but try to stay relevant. Even reputed brands know this fact and are trying to spread their brand message with humor.
Consider reposting User-Generated Content(UGC) memes about your brand, in a positive manner. Netflix is a great example of this. Netflix has a strategy of sharing memes related to their films posted by users on their profiles. This approach often creates a sense of humor trend among the audience and leads to increased positive engagement.
10. Engagement is the Key
Users are more driven to comment on your posts when they have a personal connection with you. And, you can easily build that without spending hours in Direct Messages(DM). Well, the process could be time-consuming but worthwhile. Let’s start with the words of Sue B. Zimmerman, a famous Instagram Marketing Strategist.
“The best way to get comments is to give comments. When you comment on other people’s posts, you show that you care about them and their content. This will make them more likely to return the favor and comment on your posts.”
Figure out the most active followers of your account who interact with you. Then, go to their profiles and support their latest posts. Similarly, try to create connections across the platform by randomly commenting on the posts on the feeds. Spend at least 30 minutes a day on this strategy and see how it works.
Still not able to drive in more comments? Read this blog to learn how to increase Instagram comments using bots.
Why are Instagram comments important?
Imagine that you are a customer. What would you do first before purchasing a product? Of course, visit the review section first. Then, you will probably visit the social media handles. What if you see many negative responses in the comment section? You will back out, won’t you?
With that said, it is clear that the Instagram comment section plays a crucial role in the decision-making of potential clients. By establishing a genuine set of followers who engage with your brand, you can create trust in them. Check out this blog to know the top 5 websites to buy Instagram comments.
2. Attract new followers
Many popular brands will collaborate only if you have a trustworthy community. Collaboration with other popular brands in your niche extends your audience base. You can gain exposure from their followers and spark curiosity among them about your brand.
3. Increase your reach
As said earlier, the Instagram algorithm considers all factors of your post, ranging from the content to the pixels of the image. Comments are indeed a crucial factor. By making the comment section lively, you can make the algorithm push your content to more feeds for better organic reach.
4. Feedback Purpose
You can monitor the comment section regularly to know what kind of content works for your audience. This way, you can tailor your content strategy according to their requirements for more engagement.
How many comments are good on Instagram?
Well, there’s not any exact number of comments that you should set as a target for each post. It totally depends upon the type of content. However, the average engagement rate on Instagram is 1-5%. So, it is better to have 5% of your reach as comments. For instance, if your post reaches 100 people, an idle number of comments is 5.
Final Words
People love to share their thoughts on social media. It’s quite natural. You need not force them to do it. All you need to do is just create content that makes them interact and wait for the result. That’s all in a nutshell!
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