Last Updated: April 19, 2024

How to Get on PR Lists? A Guide (For Influencers)

Table of Contents
    Add a header to begin generating the table of contents
    Julie WhiteSam Davies

    Co-authored by

    Fact Checked

    100% human content The content of this article was entirely researched, written and reviewed by humans, to ensure accurate and exclusive information. No AI writing tools were used.

    If you’re a social media influencer looking to get noticed by companies and get your name on their PR lists then this guide is for you.

    In today’s marketing world, social media is the king. Companies use social media platforms like Instagram, TikTok, Facebook, YouTube, etc. to showcase their products, connect with customers, and finally drive more sales. 

    They use different tactics to promote their products or services such as paid ads, managing their own social media pages and channels and so on. Companies also collaborate with social media influencers with a decent number of followers to market their products.

    Social media influencers, like those on Instagram, TikTok or YouTube, play a big part in this. When they talk about a product on social media, their followers often buy it. This is because people trust influencers’ opinions. Companies pay good money and even give free gifts to these influencers to promote their products.

    Companies prepare their own PR lists which contain a list of the influencers that they want to work with. 

    In this guide, we will show you how to get on PR lists. First, let’s check what exactly a PR list is in detail.

    Table of Contents
      Add a header to begin generating the table of contents

      What is a PR List?

      In the PR List, “PR” stands for “Public Relations.” 

      It is essentially a contact list maintained by companies or organizations. This list includes individuals who can help them reach a wider audience and promote their brand or message. 

      These individuals can be:

      • Influencers: Like you! You have an established audience on social media, and companies may see value in partnering with you to reach your followers and promote their products.
      • Journalists: They write articles and stories for news outlets, so companies might contact them to share information about new products or events.
      • Celebrities: Their fame and influence can help generate public interest in a company’s offerings.

      How A PR List Can Be Beneficial For Influencers ?

      A PR list can be very helpful for influencers like you! 

      When you’re on a company’s PR list, it means they know about you and like your style. This can lead to awesome opportunities like getting free products to try, invitations to exclusive events, and even paid collaborations

      Being on a PR list also boosts your credibility as an influencer because it shows that big companies trust you enough to work with you. 

      Plus, when you collaborate with these companies, you can reach a wider audience and grow your own following even more. So, being on a PR list opens up a world of exciting possibilities for influencers!

      So, How to Get on the PR Lists?

      Image illustrates that how does social media affect teenagers.

      To get your name on the list of brands you need some strategies. Here are some steps you should follow to get listed on PR lists:

      Build a Strong Online Presence

      • Content is King: This means making really good stuff that people like. When you create posts, videos, or pictures, make them interesting and fun. People will like and share them more if they’re good.
      • Find Your Niche: This means finding what you’re really good at and sticking to it. If you like makeup, focus on makeup. If you like cooking, focus on cooking. People will trust you more if you’re an expert in one thing.
      • Optimize Your Profiles: Make sure your profiles on social media look nice. Put a good picture of yourself and write a little bit about who you are and what you do. Make it easy for people to find you and see what you’re all about.
      • Engage with Your Audience: Talk to the people who follow you. Reply to their comments and messages. Share things about your life and ask them questions. This makes them feel like they’re a part of your world.
      • Network with Other Influencers: Team up with other people who do what you do. If you’re a makeup artist, do a video with another makeup artist. This helps both of you reach more people and grow your audience.

      By focusing on these steps, you can build a strong online presence that attracts companies and gets you noticed for PR opportunities!

      Getting Noticed

      • Engage with Brands: Talk to the brands you like. Leave comments on their posts, tag them in your pictures, and join their conversations. This shows them you’re interested in what they do.
      • Create Branded Content: Work with brands to make special posts about their products. You can do reviews, giveaways, or just show off how cool their stuff is. This helps you build a good reputation with companies.
      • Use Hashtag strategies: Use hashtags to help people find your posts. Do some research to find out which hashtags are popular in your niche, and use them in your posts. This makes it easier for brands to find you too.
      • Tag brands you love: Show some love to the brands you like by tagging them in your posts. Just make sure it’s relevant and not too much. This lets brands know you appreciate them.
      • Run targeted ads (optional): You can also use ads to reach more people who might be interested in what you do. But remember, this shouldn’t be your only way of getting noticed.

      Proactive Outreach

      • Directly contact brands: If you want to work with a brand, you can reach out to them directly. You can usually find their contact information on their website. 

      Write them an email telling them why you like their products and why you’d be a good fit to work together. Make sure to personalize each email so it doesn’t feel like a copy-paste.

      • Use media kits: A media kit is like a resume for influencers. It shows brands how many followers you have, how engaged your audience is, and other important info. 

      Creating a media kit can help brands see why they should work with you. You can include things like your audience demographics, engagement metrics, and examples of past collaborations.

      Join Influencer Platforms

      In addition to reaching out directly to brands, you can also join influencer platforms. These are special websites or apps that help influencers like you connect with brands and help you get on the PR lists.

      Here are some of the most popular ones in 2024:

      1. Later Influence: A top choice for influencers, Later Influence boasts a vast database of influencers and offers streamlined campaign management services.
      2. Shopify Collabs: If you’re a Shopify store owner, Shopify Collabs provides a convenient way to connect with brands and fellow influencers to promote products.
      3. Grin: Grin is ideal for influencers working with eCommerce businesses, offering a range of tools for effective campaign management.
      4. Captiv8: Known for its AI-powered features, Captiv8 is perfect for influencers seeking efficient influencer management solutions.
      5. Fohr: Fohr stands out with its agency offerings, providing vetted influencers and quality collaborations with renowned brands.
      6. Upfluence: Utilizing AI technology, Upfluence facilitates quick connections with potential brand partners, making it a great choice for influencers seeking rapid growth.
      7. Tapfiliate: While primarily an affiliate marketing platform, Tapfiliate also supports influencer marketing, offering tools to manage relationships and campaigns effectively.
      8. Aspire: Aspire assists influencers in finding top-performing partners in their niche, with features like image search to match brands’ aesthetics.
      9. Formerly known as ShopandShout, offers flexible payment plans and opportunities for influencers of all sizes to collaborate with brands.
      10. LTK (Formerly rewardStyle): LTK is a full-fledged affiliate marketing platform that helps influencers and brands maximize their partnerships for mutual benefit.

      These platforms can help you connect with brands and find exciting opportunities to get on their PR lists!

      By following these tips, you’ll increase your chances of getting noticed by companies and landing on their PR lists!

      What If You Are a Newcomer And You Have Very Low or No Follower at All?

      Have you just started your career as a social media influencer and have a very low number of followers or no followers at all. Not to worry! You are not the only one, all the big influencers started with zero.

      If you implement the above mentioned strategies in your social media influencer journey you will definitely get good results which will help you get your name on those PR lists. But remember, it will not happen overnight. Getting followers and improving your social media presence organically take time.

      But what if I say it is now possible to boost your social media presence and get hundreds of thousands of followers, likes, and shares on your post in just a fraction of time.

      You can achieve this by buying these services from SMM panels.

      What is an SMM Panel?

      An SMM panel is a platform where you can buy social media marketing services. It is like a secret tool for people who want to be popular on social media. It helps them get more likes, followers, and comments on their posts. 

      Basically, it’s a website where you can buy things like followers, subscribers, likes, comments, shares, and more to make yourself look more popular than you really are. 

      But Is It Ethical to Buy Services from SMM Panel?

      Well, it depends!

      Social media is a huge field and there are thousands of influencers already there and some of them are very huge. So you can understand that the competition in the market is cut-throat.

      Being a newcomer or having very few followers makes it very hard to compete even if you create awesome content for your social media. And to make the game easier there is nothing wrong with using the service from SMM panels.

      This will not only help you improve your social media presence and following, but it will also increase your chances of getting noticed by companies and brands. It can help to get on their PR list after all.

      Many small or big influencers around the world use SMM panel services to increase their influence and reach a larger audience with their latest content. 

      By boosting their social profile with the help of the safe SMM panel, they also aim to impress more and more brands that ultimately collaborate with them.

      Tips to Use SMM Panel

      Just remember to use the SMM panel’s services sensibly. It is not recommended to use this service directly for your primary social media account instead you should consider using this service for other accounts and smartly divert this traffic to your main account. 

      Also, don’t try to buy in bulk, start gradually and grow. Drip-feeding is the best option for slow and sustainable social media growth. 

      Read our blog post on how to use an SMM panel strategically to learn more.

      Popular SMM Panels

      Here are some of the popular SMM Panels that you can try:

      • Just Another Panel

      So, these are some popular ones listed here. There are many SMM panels on the market, do your own research and use them responsibly.


      In conclusion, getting on PR lists as a social media influencer can be a game-changer for your career. By following the strategies outlined in this guide, you can build a strong online presence, engage with brands, and utilise influencer platforms to increase your chances of being noticed by companies. 

      Additionally, for newcomers or those with few followers, SMM panels offer a shortcut to boosting social media presence and reaching a larger audience. While using SMM panels can be beneficial, it’s important to use them sensibly and responsibly. 

      Remember to start gradually, use drip-feeding for sustainable growth, and conduct research to choose reputable SMM panels. By implementing these tips, you can enhance your influence, attract brand collaborations, and ultimately, get your name on those coveted PR lists.

      That’s all, friends for this post. 

      If you have or need any suggestions regarding getting on the PR lists or if you want any advice regarding the use of SMM panels just comment below. We are very much happy to revert to you. Thank you for reading!

      Scroll to Top